Hurricane Ice has used the moniker "brace for the smooth taste" since it's birth. Well I will say it is does have a very smooth taste, almost like there isn't any carbonation. I like my 40's with a kick. Theres nothing to fancy about the flavor I guess its just good. With a 7.5% alc content it has a great buzz factor, this one kind of sneaks up on ya, I've noticed everytime I swill one of these the buzz hits pretty hard at the end. I also consider Hurricane Ice to be all mine, because you can only get this stuff in around western Washington. I rate the "cane" a 7 outa of 10.