The first couple sips tasted just OK. But then, it happened. It bacame Yummy, Yummy, Yummy. I loved it. But yet I can't really describe the flavor. I guess the closest I can guess would be a "smooth taste with a hint of BBQ wood chips". The buzz factor was average. but The bottle is definetly heavier and thicker than the average 40. so it feels like your holding a "big ass brick". I give this one a 7.5 out of 10. The .5 is because of the heavy ass bottle.