Big Bear is the younger brother of the almighty OE800, both are 7.5%, both used to be made by Pabst and both have the same basic flavor, even the labels have some similar patterns. The only drawback is that it seems to give me a headache. I've made Big Bear my choice of 40's to swill while camping, why?..........because it's strong, cheap, tastes great, and has a "red eyed, hungry ass" bear on the label. The strong alcohol content, great flavor and cool label makes this one of my favorites. Even the final swills don't promote a God Awfull Facial Cringe. I rate this missile a strong 8.5 out of 10 swills. "now if you'll excuse me, I've got a BIG BEAR to kill".